Red Loft join The Chartered Institute of Housing to look at ‘The Future of Housing’

Thursday, September 17, 2020

We are pleased to be featured in the CIH programme ‘The Future of Housing’ – co-produced by CIH and ITN Productions Industry News, this compelling series delves deep into the challenges and triumphs of the housing sector today, addressing hopes for the future and spotlighting the partnerships making a real difference in a pandemic-informed world.

Full Press Release 

Housing consultancy specialist Red Loft, well known in the property industry for offering strategic and practical advice to smaller organisations, are a key partner in a brand-new news-style programme ‘The Future of Housing’.


Co-produced by the Chartered Institute of Housing (CIH) and ITN Productions Industry News, the compelling series delves deep into the challenges and triumphs of the housing sector today, addressing hopes for the future and spotlighting the partnerships making a real difference in a pandemic-informed world. 


One such challenge is the accessibility of affordable housing, with innovative solutions needed to meet the ever - growing demand. Red Loft are at the forefront of some of the leading initiatives in the capital.


Danny Sutcliffe, Founding Partner at Red Loft, explains; “We work with a lot of smaller organisations who have enough drive to build new homes, but haven’t necessarily got the expertise to unlock their potential - which is where we come in, providing advice to ensure they deliver the best affordable homes they can.


“It’s so important to highlight those in the industry who are continually adapting and looking for new, innovative ways to deliver housing to those who need it most, and ‘The Future of Housing’ series is a fantastic way to shine a light on some of these exciting initiatives - we are very proud to be involved.”  


One such initiative highlighted in the film is an ongoing partnership between Red Loft and non-for-profit housing association Hyelm, who provide accommodation in London for those who cannot afford to rent or buy privately. The partnership works closely to deliver homes in Zone 1 developments, affordable to renters who earn the London Living Wage.


Resident Sophie explains; “Being able to live in central at an affordable price is really invaluable - if it wasn’t for this development, I would really struggle to find an affordable place to live in Zone 1. It’s made me feel as if London is more of a home.”


Speaking about the ongoing relationship between the two companies, Simon Wright, Chief Executive at Hyelm comments; “For Red Loft it wasn’t just about bricks and mortar, it was about building that relationship and building trust between the two parties. Red Loft very early on bought into Hyelm and our ethos, and that shows through in the developments they’ve made with us.”


Anchored by ITN Productions Industry News presenter, the sponsored editorial programme launched at Housing 2020 on 7 September 2020 and will form part of an extensive campaign featuring CIH members and other professional partners.  


Reported by Nick Thatcher, the programme also delves into how Red Loft have assisted Registered Providers, ALMOs, housing charities, local authorities and private developers, to develop affordable, aspirational housing in the country’s most unaffordable city. Noting London as one of the most expensive cities in the world to live in, the programme focuses on how Red Loft’s partnerships are dedicated to tackling the housing crisis.   


About Red Loft  


Red Loft is a bespoke housing consultancy, specialising in development and regeneration services for Registered Providers (RPs), ALMOs, housing charities, local authorities and private developers.  


Established in 2002, the highly experienced 40-strong team delivers a uniquely wide variety of services to an impressive list of clients – including Peabody, Hyde, and several London boroughs, as well as smaller RPs and bespoke housing and charitable organisations. 


With the capacity to take on a remarkable range of projects; from site finding to development programming, bids and planning, right through to project management, sales, marketing and interim staffing, the agency offers a one-stop service for housing associations and local authorities.  Where required, long and short term placements within RPs are offered at all levels, with placements tailored to suit the needs and budget of the client – from long term placements of highly experienced Red Loft partners to short-term interim sales staff, assisting when homes come to market. 


About The Chartered Institute of Housing  


The Chartered Institute of Housing (CIH) is the independent voice for housing and the home of professional standards.  Our goal is simple – to provide housing professionals with the advice, support and knowledge they need to be brilliant.  CIH is a registered charity and a not-for-profit organisation.  This means that the money we make is put back into the organisation and funds the activities we carry out to support the housing sector.  We have a diverse membership of people who work in both the public and private sectors, in 20 countries on five continents across the world. For more information, visit  


About ITN Productions 


ITN Productions produces bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news-style programme format, including interviews, news items and sponsored editorial profiles. For more information, visit: 

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