Sales, marketing and lettings

Our excellent team of sales professionals provide sales agency services for new build sales, incorporating Shared Ownership and Private Sales and London Living Rent / Intermediate rent lettings.

We pride ourselves on a customer-focused approach:

• Our dedicated customer service team responds to leads and enquiries for your properties
• Our experienced, frontline sales consultants present your developments, converting leads into viewings and viewings into reservations
• Our passionate sales progression team are devoted to maximising efficiency and minimising sales periods where possible
• Our team regularly update their training on AML, GDPR, NHQB and best practice
• We have an excellent reputation for our customer experience, as evidenced by our 5* Google for Trust Pilot and client testimonials

Increasingly, we are asked by our clients to manage a portfolio of properties for sale that are not new-build. These can be properties that have changed tenure e.g. void rented properties being converted to private sale or Shared Ownership sale, or where our client organisations have purchased back individual units or blocks of properties for remedial works. Sometimes there are individual properties for sale that have arisen through buying back from leaseholders facing financial crisis.

We have excellent experience in managing these types of diverse portfolio of properties, providing a combined marketing and sales service, including producing marketing collateral, arranging photography and floor plans, EPCs, producing KIDs, digital marketing across a range of portals, managing leads and enquiries, arranging and hosting viewings, assessment of applications and management of offers, through to an efficient sales progression and onto sales completion. This single point of contract simplifies the process for our clients and delivers a steady income.

Furthermore, because of our large in-house development expertise and resource, we are also uniquely placed to offer a broader service where we can manage the entire programme from identification of properties, through to project management of the full refurbishment works and the sales and marketing - making life much simpler for our RP clients who can outsource the whole programme and benefit from a streamlined process.

Resales - We can provide a comprehensive and professional service to Shared Ownership leaseholders looking to assign or sell their equity. The benefits of assigning a Shared Ownership lease to a new shared owner are many – retention of the Shared Ownership equity and rental stream, ‘recycling’ the property to provide opportunity to new shared owners, and of course providing a professional service and support to your outgoing shared owner.

Relets and LLR conversions – we are well placed to deliver a responsive and effective re-let service for intermediate and LLR lettings – minimising void periods and costs.

And as Shared Ownership sales experts we are also an obvious choice for managing your LLR tenancies transition to Shared Ownership sale.

Staircasing – we offer a full staircasing service that meets the needs of both the Shared Ownership leaseholders and your organisation. We can also run staircasing promotional campaigns jointly with specialist mortgage brokers to inform leaseholders and stimulate activity.

As well as providing sales, marketing and lettings expertise on an agency basis, we provide flexible staffing options on short to long term basis, either full or part-time, to support your own in-house team with periods of peak activity or gaps in staffing. We can provide high quality staff at all levels from operational through to strategic guidance and overview at Director level, in various disciplines including Sales, Development and Marketing.

Market research is the foundation of all good development. Knowing your market is invaluable in making informed decisions. With our skilled in-house resource delivering comprehensive market research feasibility reports. We give you access to current market intelligence on pricing, development, and competitor analysis. We can help you with value engineering to optimise values and sales periods.

If you have an existing in-house sales resource, we will carry out a health check audit to ensure you are operating at maximum efficiency. We will examine your sales programme, staff resources, systems, existing marketing, costs per transaction and more – and we’ll make suitable recommendations to update your processes and resources.

We work with a range of carefully selected partners in marketing, branding and PR. We will work with our supply chain to understand your needs and manage this process for you, so that you get the outcome you are looking for.

This includes (but is not limited to):

• Scheme-specific marketing campaigns
• Placemaking and branding of key projects and developments
• PR campaigns to feed into your marketing campaigns

We can help you build sales momentum and placemaking activity ahead of sales launch, ensuring subsequent marketing campaigns achieve maximum effectiveness.

We can work with you on a site-by-site basis to determine what you want to get out of a project, the KPIs and targets you want to achieve, and then outline a roadmap on how your sales and marketing strategy can help you get there.

We can also provide strategic overview of multiple sites on a programme-wide basis.

Whether your organisation is a new entrant to the market or an established provider, sales and marketing processes need to be up to date with consumer code, grant conditions, new model leases and best practices. Red Loft works for over 100 different clients in a typical year, across Land, Development and Sales and we see the very best practice in play, and also see where processes that are not optimised can impact on outcomes. Our experience is unrivalled and we have an excellent track record in working with clients to deliver.

With talented individuals and teams across our company, we can provide bespoke levels of training on a number of sales and lettings related areas, including:

• Shared Ownership sales
• Staircasing and Resales
• London Living Rent lettings
• Development training - best practice for developing for sale

This training can be adapted towards improving understanding and performance within in-house sales teams, or tailored for Boards of Housing Associations.